The LA Forum interviewed L.A. based designers Roman Jaster and Nicole Jaffe of Yay Bridage about their most recent website project with the Beverly Willis Architecture Foundation, “Pioneering Women of American Architecture.”
Pioneering Women of American Architecture celebrates women who were trailblazers in the field of architecture. Challenging the traditionally male-dominated narrative of architecture, this site recognizes the women who have made significant contributions to the field since the 1800s. Ultimately, It is meant to shed light on the significant contributions women have made to the architectural field and encourage young women to practice architecture. We hope the site reaches architects, architectural scholars, historians, students, designers, and feminists.
They were chosen by the editors, Mary McLeod and Victoria Rosner, in conjunction with the Beverly Willis Architecture Foundation. The site currently features 24 profiles, and the editors hope to continue expanding this database to eventually include a total of 50 women.
Ultimately, this is a collection of in-depth, dense, scholarly essays. We had to find a way to present this information in an engaging and digestible manner. The brief itself was to create something surprising and visually engaging, a challenge we were excited to tackle. We came up with the idea of using interesting ways to navigate the profiles. The menu organizes the profiles in three different ways: alphabetical, chronological, and pictorial. The chronological view is the most interesting to us because it shows how the lives of the women overlapped. For the profile essays themselves, we had to find a way to present the long text, footnotes, significant bibliographical information, and images as a digestible whole. We tried hard to design an inviting, engaging, and beautiful reading experience, so readers would be inclined to spend time with the material. We paid close attention to the hierarchy and readability of the typography—we wanted everything to be quite considered, the same way we would approach design for print