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Lecture 4 of the OTDI 2012: Forge, Forage, Fabricate lecture series

Fruit, Animal, Bubble, Balloon:
Three Objects, Six Stories

Respondent: Hadrian Predock

The Los Angeles Design Group, LLC (The LADG) is a firm specializing in contemporary design at all scales. Founded in 2004 by principals Claus Benjamin Freyinger and Andrew Holder, The LADG is both a service-oriented firm dedicated to building real projects, and an experimental laboratory advancing the state of architecture through research, provocation and novelty. This dual commitment means that advanced design strategies and technologies are tested in a lab setting and then exported for use in real-world building. It also means that those same real-world building propositions are revealed to have radical and experimental implications if they are understood as laboratories for design invention in themselves.

The LADG is currently pursuing these twin goals in a multi-year commitment to rethinking architecture as the design of objects as opposed to the design of larger, abstract organizational schemes like space, structure, or volume. The firm has completed projects in California, Hawaii, Oregon, Colorado, New York and the UK, with a portfolio of building types that includes multi-family residential buildings, retail interiors, tenant improvement packages, single-family residential buildings, interior renovations, graphic design and industrial design.

Forge, Forage, Fabricate

The Los Angeles Forum for Architecture and Urban Design presents Out There Doing It 2012: Forge, Forage, Fabricate. The Fall 2012 edition of the LA Forum’s Out There Doing It lecture series features practitioners whose work defies the schism between the physical and virtual. By bringing together computation design and material research they refuse to privilege the authenticity of either end of the spectrum. Instead of operating within fixed aesthetics and conceptual modes, these designers forge new processes and relationships. They are not content to use digital tools only for the modeling, representation, or fabrication of discrete physical objects. Through a willingness to deal with the specific limitations and possibilities of tools and materials and a dedicated commitment to production, these participants are actively reexamining craftsmanship in a digital era.

Lecture begins at 7:30pm at L.A. MART 1933 S. Broadway, Los Angeles, CA 

All lectures are free for LA Forum members, $5 for students & $10 for non-members.